Porter’s expanded fleet and shift to Toronto Pearson is placing it in direct competition with Air Canada and WestJet Airlines
is aiming to shoulder its way out of the pandemic with a billion-dollar bet on dozens of bigger planes and new routes in a pivotal year for the Canadian air travel industry.
Mainstays Air Canada and WestJet will attempt to stabilize their businesses as they revamp routes and fleets amid new competition from cheaper rivals Lynx, Canada Jetlines and Flair Airlines. Air Transat hopes a rebound in vacation demand will stanch its losses and cut its dependence on government bailouts. Sunwing Airlines, whose holiday blunders drew the ire of politicians and stranded passengers, will attempt to sew up its takeover by WestJet and assuage regulators’ concerns.
Mr. Deluce, Porter’s founder, flew into Pearson from Brazil late December on the company’s first Embraer jet. “This is a significant milestone,” he said on Friday at a preview flight of the plane, painted in Porter’s familiar white with a blue logo-covered tail. Porter’s new fleet will initially work the routes between Toronto, Ottawa, Halifax, Montreal, Edmonton and Calgary before expanding to other North American and Caribbean destinations. Previously, the airline was limited to the 2,040-kilometre range of its Dash 8s.
Mr. Murray said Porter has built a “great brand” at Billy Bishop, the island airport at which it controls the majority of slots. But the tiny airport is not big enough for much growth, is of The challenge at Pearson for Porter, Mr. Murray said, will be to withstand the intense competition and higher costs while maintaining its unique identity.
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