2021 was a record sales year for Porsche, thanks to the popularity of its SUVs and Taycan EV
Porsche highlights a 22% sales uptick in the US, where it sold more than 70,000 cars, as a driving factor in its strong sales figures. Sales in China, its largest market, increased 8% over the previous record set in 2020, recording 95,671 sales.
A 7% increase in European sales saw 86,160 cars handed over to customers across the region, of which some 40% were either battery-electric or plug-in hybrids. Figures issued separately for the UK – Porsche's fourth largest market – reveal that the firm sold 13,702 cars in the market, with the Taycan alone accounting for almost a third of that figure. The Macan was the second best-seller here, while the 911 outsold the Cayenne to take third place.
Commenting on Porsche's sales figures, sales and marketing boss Detlec von Platen said:"“Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic we have been working hard to enable more customers than ever before to fulfil their dream of owning a Porsche.