The 39th Lit Fair is just the hub of gatherings all over Los Angeles.
Next up in my personal Porsche parade was Pelican Parts. In addition to being the best name in the parts business, Pelican is your source for all things Porsche, as well as many things Mercedes, BMW, Mini, Audi, Volkswagen, Volvo, and Saab. But where’d they get that name?
What it is today is the world’s leading Porsche parts supplier—outside of the Porsche dealer network. The way they became so big was not just parts. In those very early days of the internet, Porschephiles then tend to be very much technically oriented, and many of them were first-adopters to this then-newfangled “internet” thing. So when the company started, in addition to an online parts catalog, there were online do-it-yourself technical articles.
So much growth that the founders no longer own it. Dempsey has retired , and Gould still works there just because he “loves the parts industry.”Die Backerei at Patrick Long and Rod Emory’s Hagerty Garage + Social Rod Emory, who has become something of a metalshaping messiah with his Emory Motorsports 356s and 911s, is involved in this enterprise. His main business, Emory Motorsports, in nearby North Hollywood, is too small to hold the company’s annual open house. It’s even too small to host visitors who see the word “Motorsports” on the sign and want to stop in and ask questions. There were so many of those that he renamed Emory Motorsports “Die Backeriei,” or The Bakery.
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