German automaker Porsche is celebrating La Carrera Panamericana with a cinematic campaign.
In a suspenseful and moving short film, Porsche paints a vivid illustration of the heart and work that encompass the La Carrera Panamericana, a seven-day race. From flashbacks to races in years past to testimonials about the emotional component of the event, the vignette is an inviting celebration of this race.
“It is the last true road race,” an omniscient narrator says. “It isn’t 24 hours, it’s seven days, crossing an entire country.” Although this is a race with roots in the past, its spirit reverberates in drivers, spectators and other races today. The same heart and sacrifice that went into La Carrera Panamericana is elicited in contemporary racing.
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