The musician may suffer the consequences of openly associating himself with an alleged abuser.
In the age of cancel culture, those who are viewed to be on the wrong side of popular discourse are often left to feel the consequences of choosing to be associated with a celebrity or brand that has proven to be problematic.Cancel culture is a term used to refer to the phenomenon of “cancelling” or no longer morally, financially, and/or digitally supporting people – usually celebrities – or things that many have deemed unacceptable or problematic.
The concept is believed to have originated on social media as this is where most discourse takes place these days.Because it is believed to have begun as a hashtag, cancel culture is also viewed as an ineffective means of sanctioning public figures who have been found guilty of wrong-doing. The act of “cancelling” a celebrity, however, has proven to be somewhat effective in recent months as the public pressure under the #MuteRKelly and #MeToo movements has seen the likes of R. Kelly and Harvey Weinstein lose their jobs, record deals, and a number of other streams of income due to people deciding not to consume anything related to them.
Closer to home, there was a call for this concept to be applied to musician Mandla Mampintsha Maphumulo who made headlines after a video of him beating his girlfriend surfaced nearly eight months after abuse allegations were first levelled against him. A frequent collaborator of his, DJ Fisherman, who has recorded a song with Mampintsha a few months prior, took to social media to ask the masses what the next step for his project would be. Namely, he wanted to know whether or not to release his song with or without the feature from Mampintsha.
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