Jane Fonda, who has been part of the project since its launch in 2018, is once again participating in the video, which this year includes yet another group of diverse role models.
Pomellato continues to spread the message of female empowerment while expanding its reach to a number of diverse communities, promoting inclusivity, environmentalism and equality. Belli joined the Milan-based company in 2015, launched the Pomellato for Women project and has been vocal ever since about supporting it.
“We’re not merely sending out checks, I’ve seen tremendous active involvement within the company, being generously present on the field, whether reading to a child or supporting women victims of abuse.” She contested “the message women normally receive, that we need to be more, better, different. This year, Pomellato wants women to hear and remember that we are enough — we are more than enough. Let’s accept and revel in our imperfections, as they make us unique and human. Let’s be proud of our achievements but also entirely authentic — own it, show it, love it! If we are present for each other, it’s that spirit of cooperation and non-judgment that allows us to become the strongest sisterhood.
Belli said the cast of women fronting the campaign spoke of authenticity, addressing being centered through the obstacles they have overcome.Laura Dern, Tiffany Haddish and Sinéad Burke, as well as Canadian transgender model Krow Kian and Belli herself are only some of the women and activists who have fronted the Pomellato for Women campaigns through the years.