Polestar CEO doesn’t want the company’s first e-bike to be a “marketing stunt”

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Polestar CEO doesn’t want the company’s first e-bike to be a “marketing stunt”
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Polestar is the latest EV company to develop an e-bike.

Image: Cakeon a customized version of the Swedish company’s Makka moped. The two firms presented the concept as “a new and unique electric mobility bundle that combines the all-round road capabilities of the Polestar 2 with the inner-city convenience of the CAKE Makka,” with photos showing Cake’s moped hitched on a rack behind a Polestar 2 sedan.

Polestar is likely to market its new e-bike using similar terms. “I’m absolutely for the plurality of mobility,” Ingenlath told. “I hate as much that people would say, ‘Oh, we don’t need cars.’ I mean, of course we need cars. I love to own a car. But I would love to not use it every day. I’d like to use it when I’d like to use it.”

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