Pokemon Co developing sleep-based gaming app, plans 2020 launch
Tsunekazu Ishihara, president and chief executive officer of The Pokemon Company and producer of Pokemon, introduces the new"Pokemon Art Academy" game during a news conference at the 2014 Electronic Entertainment Expo, known as E3, in Los Angeles, California June 11, 2014. REUTERS/Kevork Djansezian
TOKYO - The Pokemon Company said on Wednesday it was developing “Pokemon Sleep”, an app that tracks users’ sleep and turns it into gameplay. “We want to turn sleep into entertainment,” Tsunekazu Ishihara, chief executive of the Pokemon Company, said at a news conference in Tokyo. The game will be launched next year, said the company, which was set up with investment from gaming firms Nintendo Co Ltd, Game Freak and Creatures.
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