Canal+ chair and CEO Maxima Saada explains the company’s plans for DStv and Showmax once its takeover of MultiChoice concludes.
French media giant Canal+ has no plans to shut down or change DStv or Showmax once its takeover of MultiChoice concludes.
He added that Canal+ has no intention of changing the brands, especially considering its competition from companies like Apple and Netflix, which also have strong brands.To this end, Canal+ offers the same package across different platforms, including satellite TV and Internet streaming. He explained that MultiChoice views Internet streaming as a different market with a different audience, requiring a different offer and brand — Showmax.However, he noted that there could be some scenarios where Showmax doesn’t support DStv and competes with it instead.. It hit a 35% threshold at the start of 2024, triggering a mandatory buyout offer.in May that Canal+ had increased its ownership of the local broadcaster to 45.2%.
Dstv Headline Maxime Saada Multichoice Showmax Broadcasting
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