These are seven standout examples of product placement throughout media history
Over the past century or so, product placement has become a mainstay of movies and television. Just look at Nike's partnership with 2021's "Space Jam: A New Legacy." According to a brand tracking agency, the brand received more than $94 million in advertising value generated from the movie, the most of any movie in 2021.
Giving Assistant compiled seven standout examples of product placement throughout media history, utilizing a variety of sources. It should be noted that not all products featured within the media are listed here. It can often be difficult to discern whether product placement was a stylistic choice for the creators, or whether it was a paid promotion. Therefore, paid product placement isn't a requirement for inclusion on this list.
In the movie, the actors play mechanics and volunteer firemen who are faced with a series of disasters over the course of a single day, from destroying a client's car to finding their own building on fire. The titular garage features ads for the real-life gasoline company Red Crown Gasoline. Look closely, and you can find ads for Red Crown Gasoline on the walls and equipment of the characters' auto shop.U.S.
In the film, Wayne and his pal Garth fight to regain control of their public access TV show after it's been bought by unscrupulous businessman Benjamin Kane . Benjamin makes a series of changes to their show, including the introduction of sponsors. In a 2008 episode, Liz Lemon asks "Can we have our money now?" after spending an entire scene expressing her love of Verizon products. Other notable sponsors included Kraft and Dr. Pepper. This long-running, on-the-nose method of product placement arguably changed the game when it came to advertising on television.
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