Directed by Helen Toomer, the art fair will put on an extensive display, from film installations to NFTs
New York will welcome a new photography fair this week, as the city’s first edition of Photofairs will be held Sept. 8-10, with a VIP preview on Sept. 7, at the Javits Center in Manhattan.
“There hasn’t been a fair that’s been fully dedicated to celebrating photography and new media in New York City,” Toomer says. “It was too much of a beautiful challenge to ignore.” In addition to creating an annual convening in New York for artists, galleries, curators, and collectors in the photography world, Toomer is looking forward to introducing the many forms of photo-based art to a global audience.
“The fair’s going to provide a snapshot of what’s going on right now in real time with regards to how people feel about photography and NFTs,” she says. NFTs “are important in this conversation around image-making and the evolution of photography.” The Javits Center location means Photofairs will be held in the space during the same time as the Armory Show, allowing visitors the convenience to visit both contemporary art fairs. Having the event under the same roof as the Armory Show is “nothing but a compliment,” Toomer says.
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