'Play can supercharge a child’s future.'
Not ideal A new global study has found that one in three kids worldwide are spending less time playing each week than most adults spend on their phones every single day. The study, which was commissioned by The LEGO Group, also found that a whopping 70% of UK parents are prioritising ‘achievement-based activities’ over straight-up playtime.
com families can take part in a range of quick and easy interactive games and experiences The LEGO Life app will also offer kids a huge range of engaging Play Missions and challenges Christian Pau, VP and UK & Ireland GM at the LEGO Group, said, ‘World Play Day is all about inspiring families to play. It’s no secret that the modern family schedule is packed full of responsibilities that can spill into time for this.
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