Maker of the world’s most famous brand, Marlboro, is betting its future on smoke-free alternatives to cigarettes.
Philip Morris International, the world’s largest cigarette maker, is betting its future on smoke-free alternatives that still deliver nicotine to smokers’ lungs but at much lower temperatures than burnt cigarettes. The research suggests that high burning temperatures do most of the harm.
It is reckoned that up to 70% of all cigarettes sold in SA are illicit, a potential loss of R20 billion annually to the fiscus. For that, we can thank Nkosazana Dlamini-Zuma, former minister of Cooperative Governance and Traditional Affairs, whose 2020 cigarette ban gifted the market to black marketeers but did nothing to curtail smoking.SA is a tiny market for Philip Morris. The company admits a slow South African takeup in its heated tobacco products, sold under the brand names Heets and now IQOS Iluma, launched earlier this month.
The company recently launched its latest generation of heated tobacco products that burn at about 350 degrees instead of 900 degrees for normal cigarettes, eliminating up to 90% of the constituents that potentially cause harm to the lungs. ADVERTISEMENT CONTINUE READING BELOW Most heated tobacco products are handheld electronic devices with temperature controls.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Apple ends block on EU app store for Fortnite-maker EpicApple reversed course on Friday and will allow Epic Games to develop a competing European app store for iPhones after a feud between the two companies tested a new law governing big tech on the continent.
Read more »
In climate push, German chemical maker swaps oil for sugarAt one of Europe's largest chemical complexes, German group Covestro is trialling the manufacture of a key product using sugar as a base material instead of oil, as the industry seeks to reduce its carbon footprint. Aniline is used as the base ingredient for chemical MDI, which is an essential material in manufacturing foams.
Read more »
Nvidia B200 promises to extend chip maker's AI dominanceMajor customers are expected to use the new Nvidia B200 chip in cloud computing services they sell, CEO Jensen Huang said.
Read more »
Philip Snyman named new head coach of BlitzboksSA Rugby has appointed Philip Snyman as the new head coach of the Blitzboks after a series of disappointing results. Snyman replaces Sandile Ngcobo, who will now coach the next generation of sevens players.
Read more »
Blitzboks coach: We took things ‘too easy’Philip Snyman said the Blitzboks never rocked up against Great Britain on Saturday and paid the price, and will have to reboot in their final Pool C clash of the Vancouver Sevens.
Read more »
Stix cut, Snyman takes charge of BlitzboksPhilip Snyman has been promoted to head coach of the Blitzboks with immediate effect, as Sandile Ngcobo returns to the junior structures.
Read more »