Daily News | Philip B. Basser, viral Eagles fan, advertising firm founder, and veteran, has died at 105
Philip B. Basser, 105, formerly of Philadelphia, viral Eagles fan in 2017, founder of Philip B. Basser Advertising Inc., and veteran who served in World War II and the Korean War, died Friday, March 17, of cardiopulmonary arrest at his home in New York.
Mr. Basser founded his advertising firm in Center City in the late 1940s. It flourished in the 1950s, and he created local print and TV ads, including the poetic “Don’t panic, call Atlantic” for Atlantic Transmissions Inc. To the wonder of his family, he showed up at the office well into his 90s. He went to his first Eagles game in 1936 and cared for pet monkeys, Skeeter and Skeeter II, for a time. He met Pearl Gershman through his best friend, and they married, and had son Stephen and daughters Faith, Shari, and Mindy. His wife and daughter Faith died earlier.
He enjoyed antiquing and crossword puzzles, and followed the news and current events closely. He often said his longevity was due to a daily routine of oatmeal in the morning, exercise, avoiding stress, a good night’s sleep, and plenty of chocolate.
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