Paid social media videos promoting South Africa’s national lottery and flighted on comedians Skhumba Hlophe and Celetse Ntuli’s Twitter accounts breached the code on South African advertising, a regulator has ruled.
Celebrities Skhumba Hlophe and Celeste Ntuli failed to disclose that the National Lottery paid them for Twitter posts, the Advertising Regulatory Board has ruled.Neither the comedians nor lottery operator Ithuba are members of the ARB, so it has merely advised members the Twitter posts"should not be accepted for publication".
In the Twitter videos, Hlophe and Ntuli both failed to declare the Lotto adverts were sponsored. Responding to a complaint, the Advertising Regulatory Board has now told its members the promos should "should not be accepted for publication", the only action open to it as neither of the celebrities nor lottery operator Ithuba are members.
The videos were part of an Ithbua campaign that sought to illustrate how the money it makes from ticket sales gets distributed. It involved three South African comedians: Schalk Bezuidenhout, Ntuli, and Hlophe, who all explained in separate videos how each R5 spent on a lottery ticket is split. It further explains that it contributes towards Lotto winnings, retailer commissions, the lottery's operational costs, and supporting various causes and charity organisations.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
South Africa: Zuma's Private Prosecution Against Downer, Maughan Postponed - South African News Briefs - October 10, 2022
Read more »
South Africa: Transnet Workers Down Tools at Major Ports - South African News Briefs - October 11, 2022
Read more »
Cost of living crisis is bad news for car buyers in South AfricaMotorists are buying older cars and struggling with maintenance costs as pressure on households builds.
Read more »
Mlungu Wam: The international success story that returns to South AfricaMlungu Wam: The international success story that returns to South Africa - After a successful run at the Toronto International Film Festival, filmmakers Babalwa Baartman and Jenna Cato Bass hope Mlungu Wam will be even better received at home
Read more »
South Africa budget: Trying to avoid sinking the country into a debt holeFinancial services group Absa has published its preview of the 2022 Medium Term Budget Policy Statement (MTBPS) and forecasts a revenue overrun relative to the 2022 budget target of R87 billion. It also expects a pay deal for the public sector of 3%.
Read more »