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The Shoebox Project, known for collecting and distributing gift-filled shoeboxes to vulnerable women in Canada and the U.S., is partnering with retail brand RW & Co. to deliver shoeboxes beyond the holiday season. RW & Co. x The Shoebox Project Spring 2020 kicked off on February 24 and runs until April 30, with RW & Co. retail locationsserving as drop-off locations for shoebox gifts.
After the season’s collection, the shoeboxes will be gifted to shelters and programs that serve each store’s local community—sending shoeboxes to emergency shelters, shelters for victims of abuse and community support services, hoping to reach women at risk of homelessness. “The power of women standing together has inspired our brand storytelling for years, especially in the last few seasons.
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