Pepsi has launched a campaign encouraging customers to mix milk into their soda -- and it's backed by Lindsay Lohan.
‘Tis the season to mix milk into your soda. According to Pepsi, anyway. Pepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag #PilkandCookies to showcase their Santa-friendly concoctions. Those who participate in the online challenge running through Christmas Day will have the chance to win cash.
TikTok trends The soda cocktails are relatively new to TikTok — but they have been popular for years in Utah, which has a high concentration of Mormons, some of whom abstain from alcohol and hot beverages. TikTok discovered the drink after Gen-Z pop star Olivia Rodrigo posted a photo of herself holding a Swig cup in December last year, sending fans in search of answers about the Utah-based chain.
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