For the first time in over a decade, Pepsi has updated its classic logo with a modern twist.
If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably, in that globe.
Pepsi on Tuesday unveiled a new logo and branding that will roll out in North America this fall and globally next year. It looks a lot like the 1990s version which seems to have stuck in people's brain, but with new elements to make it more modern, including a different font and font color and a new border. The changes are designed not only to better align with people's recollection, but to draw attention to Pepsi's zero sugar line - a key part of the company's growth plan.
The new logo, with its punchy, upper-case "PEPSI" smack-dab in the middle of the circle, emblazoned across the white stripe undulating between the red and blue waves, is more like it. Pepsi says that the changes its making are distinctive enough to do the trick, and highlight modern elements like Pepsi's zero-sugar line.Soft drink companies have been focusing on zero-sugar products and branding in recent years as consumer interest in full-sugar soda flags, and PepsiCo is no exception.
To that end, "zero sugar is going to be the protagonist of our communication strategy," Porcini told CNN.
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