Sales were up over 300 percent during one week in February.
sales rose 305.5 percent over a one-week period last month. The product topped a chart that lays out sales of “shelf-stable consumer-packaged goods” in the U.S. during the week that ended February 22. For reference, items like water and first aid kits, which you’d expect to be pretty high on the list, only saw 5.1 and 6.2 percent growth, respectively. It’s all part of what the company refers to as “pandemic pantry preparations.
“[Consumers are] also starting to think beyond emergency items, such as basic foodstuffs, including canned goods, flour, sugar and bottled water,” the first paragraph of the report explained. “Concerns are having a ripple effect into non-food essentials as well. In the U.S., sales of supplements, fruit snacks and first aid kits, for example, are all on the rise.”
Below oat milk on the 10-item chart, fruit snacks came next at 12.6 percent, followed by pet medicine , dried beans , energy beverages , bath and shower wipes , pretzels , supplements and first aid kits and water. The fact that oat milk experienced such a comparatively large surge is surprising. Nielsen also found that food items including baby food, prepared food dry mixes, and dry vegetables and grains were likely to be bought in conjunction with hand sanitizer.
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