People are buying less shampoo and deodorant, and fewer razors, as they stay indoors during the coronavirus pandemic
Consumer goods conglomerate Unilever has found that sales in hair care, skincare, and shaving products all declined during the coronavirus pandemic.
Even though Unilever saw a drop in personal grooming goods, items like hand sanitizer and cleaning products saw a jolt of sales.Unilever reported double-digit growth for products such as Cif cleaners and Domestos bleach in the first quarter. "People are, of course, buying more hygiene products for hands and for household surfaces, and this is one of the changes we expect to see continue beyond the immediate crisis," Alan W. Jope, CEO and executive director of Unilever, said during the call, "In some markets, particularly in the U.S.A., but to a much lesser extent in the U.K. and parts of Europe, we've seen some household stocking of food and hygiene products.
As buying patterns shift throughout the pandemic, Unilever expects to see their online brands like Dollar Shave Club expand as shoppers gravitate toward digital shopping,
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