Peloton shares soared 30% in extended trading Wednesday after the company announced a five-year partnership with fellow high-end fitness brand Lululemon.
shares jumped 30% in extended trading Wednesday on the news that the company has entered a five-year partnership with Lululemon.
The high-end fitness brands announced they have reached a "multi-dimensional agreement" through which Peloton will supply all of Lululemon's digital fitness content and, in turn, Lululemon will become the primary apparel provider to Peloton.
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