The deal, announced Thursday, marks the exercise and equipment company's latest bid to broaden its market share and become more profitable ahead of the holiday season.
"Dick's is a consumer-beloved brand with a large, incremental customer base, offering tremendous upside for us to reach broader audiences and attract potential new members," Peloton Senior Vice President of Global Direct Sales Jen Parker said in a statement. Dick's will be the only retailer to carry this selection of.
In August, Peloton announced that some of its connected fitness products, clothing and accessories would also be sold on Amazon in order to "providing additional opportunities to expose people to Peloton." more than 400% in 2020 amid lockdowns that made its bikes and treadmills popular among customers who pay a fee to participate in Peloton’s interactive workouts.
However, nearly all of those gains were wiped out last year as people shifted back to their old workout habits and returned to gyms.
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