Peacock, the streaming service being rolled out by NBCUniversal and Comcast, will arrive April 15 on Comcast’s Xfinity X1 and Flex video platforms before a national launch on July 15. It will…
It will come in three versions: a free, ad-supported one; a more robust, ad-supported one that will be free to Comcast and Cox Cable subscribers, and $5 for everyone else; and an offering with no ads that is $5 for Comcast and Cox subscribers and $10 for everyone else.
Along with the launch date and pricing, executives delivered a wealth of other detail to investors and media gathered in New York for a presentation at 30 Rock’s famed Studio 8H. Peacock is the last new large-scale entrant in the streaming derby to outline its plans to Wall Street and the media, following similarly formatted presentations held in Burbank in recent months by Disney and WarnerMedia.
Peacock Free, the free, ad-supported basic option, is effectively a teaser version of Peacock Premium, the more robust Peacock offering with ads. Peacock Premium will be will available for free to Comcast and Cox subscribers, and for all others will be $5 a month. The ad-free tier will cost Comcast and Cox subscribers $5 a month, and everyone else will pay $10.
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