Newman didn't want audiences to see the movie.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Movie star Paul Newman took out ads to apologize for his 1954 box office failure, but this publicity accidentally turned its first TV broadcast into a massive success.
After getting his start on the stage, Paul Newman’s debut Hollywood film role was in 1954's Biblical epic The Silver Chalice, which saw him portray the character Basil. The Silver Chalice infamously flopped at the 1954 box office and was panned by critics, becoming a disappointment for Newman’s first movie outing. Newman wasn’t shy about his personal disappointment in the movie, especially when it was due to be broadcast on television nine years later.
After The Silver Chalice debuted, Newman was worried that his “acting career had begun and ended in the same picture.” Although Newman disliked his performance and the movie itself, The Silver Chalice didn’t harm the promising actor’s career. Following The Silver Chalice’s 1954 failure, iconic Hollywood actor Paul Newman was cast in the 1956 film Somebody Up There Likes Me, which went on to receive multiple Oscar nominations and launched him into becoming a movie star.
Paul Newman's 1963 Apology Backfired & The Silver Chalice Had Unexpectedly High TV Ratings After begging the public to not watch The Silver Chalice, the ads backfired and Newman noted that it ended up having the “highest rating of anything on TV that week.” For all the money that drama and Western movie star Paul Newman had spent on the ads about it, audiences wanted to know what he was apologizing about.
This Was Hollywood also notes that over a decade after the movie’s television debut backfiring, Newman had a private showing of The Silver Chalice at his home in the late 1970s. Inviting his friends to see the film, he gave his guests “metal pots and wooden spoons to beat on them with.” Newman remarked that the first reel of the screening was fun, but “then the awfulness of the thing took over.
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