The digital advertising players in China are different and consumers are different, yet many global brands employ a homogenous marketing strategy
The digital advertising players in China are different and consumers are different. And yet, many global brands employ a homogenous programmatic marketing strategy in China. To get a better sense of how global brands can connect with China’s local players and market to Chinese consumers, I spoke with Alex Deats, EVP of
The world’s largest advertiser is a good barometer of the direction of travel. China’s advances in 5G technology and AI, and their more recent clampdown on walled gardens to promote a more open ecosystem are further signals that programmatic will grow and grow.
Fast forward to today, we’re proud to partner with some of the most innovative programmatic businesses in China. All founded on a two-way value exchange, 关系, or guanxi, which means trust and strong relationships. We bring over 10 years of programmatic experience to the table, and a global perspective to help shape our partners’ product and platform developments.
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