A new study could embolden research into analysing faces for purposes such as assessing one’s emotional state during a work meeting
The saying goes that our eyes are the window to the soul. Perhaps over time they’ll serve a less romantic purpose, as windows to making money.
The main phase of the study will take place over 12 months beginning in the third quarter of 2023, and involve about 70 traders at investment firms mostly located in the US. They’ll all have cameras mounted on their computers to record their faces and gestures throughout the day, according to Savvides.
His system will also track a trader’s gaze to see if they’re talking to a colleague or looking at their screen, and note if their peers are doing the same thing. “We have a whole toolbox of searching algorithms that we’ll be testing to see if they correlate to a market signal,” said Savvides. “We are searching for needles in a haystack.”
“Everyone on the street talks,” says one trader in London who said they’d find such alerts about their peers’ sentiment useful. “The whole part of doing what we do is discuss ideas and share information... Non-verbal communication is massive.” Years ago, trading floors were loud places where people would often talk on three or four phone lines at the same time; now many communicate over chat rooms and talking is minimal.
“If you’re doing a business deal over Zoom, can you have an AI read the face to tell if someone is calling your bluff, or being a hard negotiator?” asks Savvides. “It’s possible. Why not?”
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