DEALS AND STEALS: Parents, teachers hunt for back-to-school sales amid soaring inflation
However, the back-to-school shopping season is one of the biggest shopping events for retailers, second to the holiday shopping season, which means companies will try to lure in customers well beyond events like Prime Day.
"Retailers recognize the importance of the back-to-class season and have been preparing for months to ensure shoppers can find the items they need at every price point," Cullen added. The discount retailer Walmart department manager Karren Gomes helps stock shelves with school supplies as the retail store prepare for back to school shoppers in San Diego August 6, 2015.
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