Paramount Pictures' SonicTheHedgehog was initially scheduled to be released in China on Friday, but its release has been postponed
, but the spiky blue video game hero won't be heading to China in the near future amid an outbreak of the Coronavirus.
The film was initially scheduled to be released in China on Friday, but its release has been postponed. will be postponed, and we will re-announce the new release date at a later time. Sonic will only be slowing down his pace temporarily, and we look forward to bringing him zooming onto the big screen in China once it is appropriate to do so," the studio said Monday in a statement.
"As the whole country and world unite together to fight the outbreak of coronavirus, we would like to express our gratitude and respect to all the medical staff, the rescue personnel, and people in service who provide us with much-needed assistance and support during this time," it added. China's movie theaters began shutting their doors en masse around Jan. 24, on the eve of Chinese New Year, which typically makes for the most lucrative week of moviegoing anywhere in the world. Ticket revenue in China in the three weeks following the shutdown, compared to $1.52 billion during the same stretch last year. Local film players now believe drastic government action could be necessary to save many companies.
Seven big-budget Lunar New Year tentpoles — usually China's most expensive but lucrative productions of the year — were pulled from release shortly before cinemas shut down in January, and it's unclear how regulators will go about rescheduling the large backlog of unreleased movies once theaters reopen. High-profile U.S. films including Universal's
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