I am a staff writer at Forbes covering retail. I write about trends impacting the retail industry, the changing way we shop and more. I have been at Forbes since 2013, first on the markets and investing team and more recently on the billionaires team. In the course of my reporting, I have interviewed the father of Indian gambling, the first female billionaire to enter the space race and the immigrant founder of one of the nation’s most secretive financial upstarts. My work has also appeared in Money Magazine and CNNMoney.com. Tips or story ideas? Email me at [email protected].
pages a shopper visited, compared to about one in 140 pages before the pandemic, says Adobe. Half of people say they expect packages to take longer to be delivered this year, according to Narvar.
Shoppers are fighting over a slimmer selection of inventory. Victoria’s Secret is facing delays on 90 million out of 200 million pieces of merchandise that were supposed to have arrived for the holiday season, including 25% of its pajamas. Toymaker Basic Fun intentionallyuntil after the holidays, because it was too expensive to ship them. Williams Sonoma, Inc.
CityRow, which sells a $2,100 smart rowing machine, received a spike in orders in October and heard from dozens of customers who wanted to make sure the machine would be delivered in time for Christmas. “The pitch on Black Friday is we’ve got it, not we’ve got it cheaper,” says Jay Foreman, the CEO of toymaker Basic Fun, which sells Care Bears, Tonka Trucks and Lincoln Logs in Walmart, Target and Amazon.
It will contribute to a returns avalanche after the holidays, a phenomenon already so big that January 2 has been dubbed. Last year, Americans returned $428 billion in merchandise, up from $369 billion in 2019.
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