ICYMI: Pandora's new lab-created diamond collection offers 'accessible luxury,' CEO says
Speaking the day after the brand’s Diamonds by Pandora launch event in New York City, Lacik says the introduction of diamond — specifically, lab-grown diamond — jewelry into their collection presents a growth opportunity for the brand that will allow them to meet both their goals of affordability for consumers and sustainability.Article content
“We think we can speak to women who would like to celebrate a transformation or celebrate something that’s about to happen,” he says. “Eight out of 10 women in the world are familiar with our brand, so we have a massive reach.Article contentThat conversation includes the normalization not only of everyday diamond jewelry and a better understanding — and acceptance — of lab-created stones, he says.