Influencers can tell your marketing story on social media
The much awaited 2022 Pamro conference was held recently at the Radisson Blu Hotel Waterfront in Cape Town with the theme of “Elevating media measurement and evaluation in a resilient Africa”. The annual conference is an opportunity for media owners, marketers, brand managers and advertising executives to share current research methodologies, as well as challenges, successes and failures.
“As the world gradually expands into Web 3.0 and the metaverse, a virtual world is emerging which puts users and consumers first,” explained Patricios. Marketers will need to understand who the next power players will be, the independent “Davids” or the tech giant “Goliaths”, as this will affect the presentation of their products to consumers and their interaction with them.
Defining influencers as anybody with at least 1,000 followers, she said mega influencers like Ronaldo appear on Instagram promoting products through their aspirational lifestyles. Nano influencers have a much smaller follower base, often on TikTok, but can be very successful in engaging with younger consumers such as Generation Z, 80% of whom use TikTok as their social media platform.
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