The first edition was published back in 1932
Before the days of online shopping, you couldn't beat turning corners on the pages of a catalogue and circling the must have items with a marker after it dropped on the mat.
From flares to fur coats, Walkmans to Dralon three-piece suites, through the generations the Littlewoods catalogue always featured the latest trends. And when it came to the coveted covers, many famous faces modelled for the catalogue. But by 2015, the last page was written in the history of the Littlewoods catalogue following the company’s announcement that it will cease its publication. On May 11 that year, it was announced that Speke-based Shop Direct had printed its last catalogueAt the time, the ECHO reported how the former Littlewoods Group was to concentrate on online retail, ending more than 80 years as a catalogue group.
The brand had already dramatically cut down the number of catalogues it produced and in its last season sent out less than 300,000 books, compared with more than five million five years ago. It also saw its shoppers increase browsing and buying on its websites.View gallery It's now been eight years since we said goodbye to the printed Littlewoods catalogue. But as we know, the brand still exists online.
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