P&G Beauty has acquired Mielle Organics, a Black-founded textured hair care brand, for an undisclosed sum.
resources, their research capabilities and access to Black scientists,” Monique Rodriguez said of the deal in an interview.
“It’s really about access and availability to our products for our consumers,” Monique Rodriguez continued of the deal. “Black women we understand have limited access to products in the textured hair care space and we wanted to be able to overserve our community with making sure that they can find Mielle products in their local store.”, called the brand a “lovemark,” as it is “loved by millions of Black women.
Once the deal has been approved by regulators, Mielle will continue to be led by Monique and Melvin Rodriguez, as chief executive officer and chief operating officer, respectively, and will operate as an independent subsidiary of P&G Beauty, according to a statement. “Mielle remains committed to leading with purpose and impact and serving as a beacon in historically underserved communities. Expanding our impact in Black and brown communities will become an even greater focus in the years ahead,” said Melvin Rodriguez in a statement.
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