Ryan Serhant speaks about jumping from Bravo to Netflix, navigating reality TV drama as a boss and why even money-strapped viewers can't get enough of luxury real estate.
Ryan Serhant doesn't know selling real estate without a television show. After a short-lived career as an actor, and just months into his foray in real estate, he was cast in Bravo's reality series 'Million Dollar Listing New York,' a spinoff of its L.A.-based predecessor. The series gave viewers tours inside multimillion-dollar luxury properties while showing the drama among arrogant and wily agents who often competed for listings or sales.
Tell me about the push and pull of keeping the show entertaining and thinking about your company. There's reality, and it's what we do all day — the work, the people, the management, the payroll, the business, the opening of new markets every day— and then there's perception, which sits on top of reality. What I did with 'Million Dollar Listing' was I said, 'OK, I have reality of my business.
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