For a fraction of the price Qatar could continue its assault on perceptions with the purchase of United, effectively getting World Cup bang for their buck every week in the Premier League. ✒️ GARSIDEK
For a fraction of the price Qatar could continue its assault on perceptions with the purchase of United, effectively getting World Cup bang for their buck every week in the Premier League. Even in the reduced setting of a Europa League last 16 play-off the power of the United brand was underlined.
Moreover, Qatar would be looking down on their Saudi and Abu Dhabi neighbours. In the proxy game of soft power rivalry in a football context, owning United trumps Newcastle and City in a region in which Qatar is at odds with those next door. The power of the world’s global game to command the interest of citizens everywhere is a phenomenon made possible by the crossover of Big Sport into mainstream entertainment. It offers the ultimate reality TV product, an intoxicating mix of the authentic and fantastic, with seemingly endless product/revenue possibilities.A Netflix behind the scenes blockbuster on the United bid process would itself blow the internet.
The Premier League is at the epicentre of this phenomenon and United are its biggest asset. You can see why those on the outside in European leagues that once held sway, Real Madrid and Barcelona in La Liga, Juventus in Serie A, are, which would connect them more frequently to the Premier League’s big beasts and give them a greater cut of the football pie.
The strength of the football sector has obvious appeal for social media empire builders like Elon Musk and his fellow tech giants, plus entertainment conglomerates like Disney and Amazon, all of whom are fluent in mining consumer trends and monetising data bases and would love a crack at United’s global fan base, estimated at 1.4bn souls.
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