'Overly rosy picture': KLM loses Dutch 'greenwashing' case

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'Overly rosy picture': KLM loses Dutch 'greenwashing' case
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Dutch airline KLM misled consumers with 'vague and general' adverts about its efforts to reduce the environmental impact of flying, an Amsterdam court ruled Wednesday in a greenwashing case brought by a pressure group.

Dutch airline KLM misled consumers with"vague and general" adverts about its efforts to reduce the environmental impact of flying, an AmsterdamKLM also"paints an overly rosy picture of the impact of measures such as Sustainable Aviation Fuel and reforestation", the court ruled.

The case was brought by the Fossielvrij NL group, which accused KLM of greenwashing -- conveying a false impression or providing misleading information about the extent to which a company's products, operations or services are environmentally sound.The airline"may continue to advertise flying and does not have to warn consumers that current aviation is not sustainable", the court said.

They range from general statements such as"join us in creating a more sustainable future" to declarations about KLM's use of Sustainable Aviation Fuel , described as a"promising solution". The firm said in a statement it had not used the expressions at the heart of the case"for some time".

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