A few weeks ago, Shou Zi Chew sat down with WIRED to tell us how he’s trying to make TikTok better. Is the company’s CEO for real—or just a really good politician?
Before I sit down to talk to TikTok CEO Shou Zi Chew, he apologizes for the noise. The evening’s guests have been doing sporadic sound checks all day: Peso Pluma running through his opening number, Offset ad-libbing over a backing track. I passed by throngs of One Direction fans to get into the park .
If you try to make it very polished or very refined, it’s not going to be that organic. People will see through this. I can see both sides. I definitely also hear the pressure from a label saying, “Fans want authenticity, but they want this specific kind of ‘authenticity.’” It creates pressure. I’ve seen a musician argue that we wouldn’t have had Radiohead if they had to come up in the TikTok era. Thom Yorke’s an unusual dude.
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