This destruction was executed at the behest of the Comité Champagne, which protects the French sparkly wine’s specific distinction.
US beer importers had a brewed awakening after Belgian customs officials destroyed a massive cache of Miller High Life over using “Champagne” in its nickname.
This “Boston Tea Party”-esque destruction was executed at the behest of the Comité Champagne — the committee designated to protect the French sparkly wine’s distinction that was unhappy with the brew’s slogan dubbing it the “Champagne of Beers.”According to European law, goods can’t be imported with the name “Champagne” unless they hail from that specific region in Southwest France.
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