At this year's festival, Outside Lands created jobs, employment and revenue for small businesses, including nearly 100 local restaurants.
SAN FRANCISCO -- Electronica powerhouse Odesza closed out the final night of Outside Lands which wrapped its 15th year in San Francisco on Sunday. In that time, the festival says it has generated $1 billion for the local economy. The music festival said about half of the attendees came from outside the Bay Area.
Among this year's newcomers, Alma Y Sazon, which served up its popular vegan tacos and poblano mac and cheese. Herrera is part of the nonprofit incubator La Cocina, which helps up-and-coming food entrepreneurs who are women, immigrants or people of color, grow their businesses. He is one of three eateries sharing a booth.
Herrera runs the business with his wife and sister-in-law. He said each day they sold at least four times the amount of food they'd normally sell at a single-day pop-up in San Francisco's Mission District. Still, it took two days to cover his costs for the booth, food and equipment rentals. But the exposure for Alma Y Sazon has been invaluable.
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