Rolex pays tribute to Hollywood architecture with the design of this backstage enclave for Sunday night's 94th Academy Awards.
Artisans from Rolex’s design department crafted the murals’ individual pieces in metal and leather, incorporating imagery of gears, hour markers, and other timepiece elements as inspiration. The spokes of the Ferris wheel at the Santa Monica Pier take their cue from the hands of a watch, for example, while the wheel is meant to evoke thoughts of Rolex’s signature fluted bezel.
If the rounded shape of the lighting fixtures throughout the room looks familiar to Rolex wearers, that’s because it’s meant to resemble the look of the date window and its magnified lens — known as the Cyclops in the watchmaker’s parlance — that resides at a Rolex’s 3 o’clock position. One watch is on display in the greenroom as well, a new-for-2021 Rolex Datejust 36 with a golden-hued fluted-motif dial design in yellow Rolesor.
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