The era of leaner vehicle inventories “is not going to go away. This is how Apple and Tesla have become so profitable,' says John Bardwell, an automotive product strategist at Bond Brand Loyalty in Toronto.
Order-and-wait practices have become the norm during the current vehicle-supply crunch and will become the way most people buy vehicles in the future, auto retailing analysts say.
Automakers have been forced to restructure inventory management as customers wait weeks, months and even years for their preferred vehicle. In the process, companies have learned that having a leaner inventory can be more profitable than the old norm, they said. “Get used to it,” said John Bardwell, an automotive product strategist at Bond Brand Loyalty in Toronto. “This is not going to go away. This is how Apple and Tesla have become so profitable.Buyers have learned from industry disrupters such as Tesla, Rivian and Lucid that they should expect to wait for their vehicle, said Jeff Williams, president of Absolute Results Productions Ltd., an automotive sales training and marketing company.
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