Suzuki’s Swift has become best silling passenger car in the country with 1 621 units sold, eclipsing the iconic Volkswagen Polo.
Everybody loves a David and Goliath story and rooting for the “little guy” … so it’s heart-warming, in a way, to celebrate a brand success story in South Africa which few would have predicted just five years ago. Last month’s new car sales figures produced a surprise in the number one spot – Suzuki’s Swift, with 1 621 units sold, was the best-selling passenger car in the country, eclipsing the iconic Volkswagen Polo.
Last month’s new car sales figures produced a surprise in the number one spot – Suzuki’s Swift, with 1 621 units sold, was the best-selling passenger car in the country, eclipsing the iconic Volkswagen Polo. When Toyota started selling its Toyopet Stout bakkie here in the early ’60s, it was mocked by the many, used to big American bruisers … but built its reputation on quality and reliability.Suzuki, when it launched here, had a marketing mountain to climb – and how they did it is a classic case of applying the traditional “four Ps” of the marketing mix – product, price, place, and promotion.
The price was also right: affordable and good value for money, especially when fuel economy became more of an critical purchase consideration.