Orchids and Onions: Dove ticks the right boxes with the message, timing and Siya

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Orchids and Onions: Dove ticks the right boxes with the message, timing and Siya
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The commercial is running again ahead of our clash with the Wallabies in the Rugby Championship.

Cowboys don’t cry … and they don’t use cosmetics either. I’m not exactly rough, tough and hard to bluff but I still subconsciously think that real men don’t do self-care, and skin care in particular. What next? I can hear my mates in the army asking … it’s a slippery slope from skin cream to moisturiser to eye makeup. My wife would roll her eyes at that attitude and point out that, at the end of winter, my legs look like flaky pastry.

Beauty product brands don’t have to try that hard these days to convince men to look after themselves – that’s because skin care is not only about looking and feeling good. That’s what he does on behalf of Dove skin care products. The message is that your skin takes a pounding – whether on the rugby field or playing with the kids at home.

In that time, I had to establish contacts and set up meetings for him with anyone and everyone who was important in the then SA-administered territory.

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