Kaizer Chiefs, you get an unescorted Onion for arrogantly abusing state resources.
It’s not often that I burst out laughing – put that down to years of accumulated cynicism as a journalist – so when I did the other day, sitting at my desk, there were a few bemused looks from people in the vicinity. The reason: I decided to try out Savanna’s new “Gugu” campaign and take it at its word by asking its “bot”, Gugu, a question. Gugu, so the video promo tells us, is the voice assistant to “Chakalaka Norris” who, frankly, looks the antithesis of the American strongman, Chuck.
Gugu, so the video promo tells us, is the voice assistant to “Chakalaka Norris” who, frankly, looks the antithesis of the American strongman, Chuck. The site challenges you to ask her questions. So, I thought, let’s see how she copes with this: “Who is going to win the race for the ANC presidency?” Another question got the put down: “Ah, your poor schoolteachers ke di sterring. They put up with all your nonsense for years.”As to whether Kaizer Chiefs was the best local football team, I got: “Why don’t you go ask a Chappies wrapper wena maan.” Next up: What is the best wine? Gugu bounced back with “Are you sure you weren’t looking for ‘Google’ and typed ‘Gugu’ by mistake?”
That’s why, there is more than a bit of truth to the dismissive response from Gugu to the question about whether she has any pets: “One day, when the machines take over, you will all be my pets…”
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