Oral-B Sold a $230 Alexa Toothbrush—and Then Pulled the Plug

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Oral-B Sold a $230 Alexa Toothbrush—and Then Pulled the Plug
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A few years after touting the Oral-B Guide’s Alexa integration, the company has yanked the app you need to connect to it.

As we’re currently seeing with AI, when a new technology becomes buzzy, companies will do almost anything to cram that tech into their products. Trends fade, however, and corporate priorities shift—resulting in bricked gadgets and buyer’s remorse. That’s what's happening to some who bought Oral-B toothbrushes with Amazon Alexa built in. Oral-B released the Guide for $230 in August 2020 but bricked the ability to set up or reconfigure Alexa on the product this February.

I reached out to Amazon about this, and spokesperson Connor Rice told me: The Oral-B Guide still has Alexa built-in and customers can keep using the Alexa experience on devices that were set up through the Oral-B Connect app. The Oral-B Guide is currently sold by an independent seller on Amazon.com. Please contact Oral-B for any further questions about their app. Oral-B’s Response Oral-B discontinued the Guide about two years ago and now only has one mobile app, called Oral-B.

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