Apple trotted out few details on its long-awaiting streaming service but it didn't skimp on high-wattage celebrity, including Oprah Winfrey, Steven Spielberg and Jennifer Aniston.
New York — Apple trotted out few details on its long-awaiting streaming service on Monday, but it didn't skimp on high-wattage celebrity.
This time, though, it was the likes of Big Bird and Aquaman himself, Jason Momoa, who took the spotlight at Apple's latest live-streamed product launch.Apple chief executive Tim Cook gave what he called"a sneak peek" of the tech giant's plans to transform television viewing and jump — some analysts say belatedly — into the streaming business Netflix has pioneered.
Much of both Hollywood and Silicon Valley had eagerly awaited details on Apple's much-ballyhooed foray into original programming, something the company had been quietly prepping for the last few years — and laying aside at least $1bn to do so. But it's not the only company readying a rival to Netflix, which spent $12bn on content last year. The Walt Disney Co. and AT&T's WarnerMedia are both set to unveil their own platforms later this year.
"It's not just another streaming service," said Zack Van Amburg, who along with Jamie Erlicht was hired away from Sony TV to head Apple's video programming.
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