It started with a meme and ended with what turned out to be a lie. That is at once both an accurate summation of Elon Musk’s Twitter’s faux-tussle with Apple, and also an encapsulation of what strange times we live in. Opinion by navalang
That is at once both an accurate summation ofTwitter’s faux-tussle with Apple, and also an encapsulation of what strange times we live in.
The problem: the lucrative users in the wealthy parts of the world most likely to pay up for that privilege overwhelmingly use iPhones, meaning that Musk won’t see eight bucks from many of those users, but rather $5.60. Musk took to Twitter to voice his complaints, claiming that Apple’s 30 per cent fee was a “secret tax,” insisting that he was going “go to war” with Apple over its cut, while also claiming that Apple had cut most of its Twitter advertising.
Spotify, for example, recently drew attention to the fact that its new audiobook business is basically stillborn because you can’t buy books in the app after Apple forced it to remove the option. If you are buying something, Apple has to get its cut. I will say it through gritted teeth, but say it nonetheless: Elon Musk isn’t wrong that Apple abuses its power — yes, even though he apparently made up the reason for his critique.
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