Opinion by Helaine Olen: Glenn W. Turner is now all but forgotten. But this salesman extraordinaire in flashy suits was once all but omnipresent in American life.
you make it began to spread through multi-level marketing efforts such as Turner’s, where studies show few earn a profit and deception is rife. The saying became so pervasive in Amway that it would be the title of a 1980s
— the phrase gained popularity in a more earnest context within Alcoholics Anonymous. There, it appeared as a way for people in recovery to project themselves forward into a more sober future. Today, the phrase is also a way to push back on the feelings of self-doubt we call impostor syndrome, or to put forward an advantageous personal or professional confidence we might not entirely feel.But faking it in matters of money is another matter entirely.
What happened? The election of Ronald Reagan marked the beginning of an era of worshiping wealth, one in which more and more people came to believe that anything that made money was by definition a success. As inequality grew, almost all gains went to those already at the top, leaving many convinced that pretending to be on top already was the best way to make it so. Corporate shareholders began to prioritize quarterly profits over long-term results.
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