Damien Cox: The simplistic truth about the PGA-LIV golf deal — it’s bigger than sportswashing
, the manner in which sportswashing is thrown around tends to obscure the story rather than reveal any truths.
Second, the truly shocking element in the PGA Tour’s decision to let Saudi cash take over has been that it was a backroom deal without any participation by the athletes involved. Not in golf. The powers-that-be have effectively ensured over the years that golfers believe they are all individual contractors who should only care for themselves. That’s how you got an industry that believed a player who competed in a professional tournament but didn’t make the cut should make no money while paying his or her own expenses.even though the existence of a rival tour was actually in their interests.
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