Opinion by Jennifer Rubin: How a small group of Democrats won the culture wars
The report comes from Shield PAC, a new soft money group of moderate Democrats that, as its memo explains, is designed to respond to “the Republican pledge to use the ideas and rhetoric of the far left to paint moderate, at-risk Democrats as radicals on culture war issues like crime and immigration.”
After the election, Shield PAC assessed the effectiveness of its ads and found that a high percentage of voters recalled the ads. Moreover, the ads actuallyIn [Virginia’s 7th Congressional District], in the initial poll we did in the spring, 37% of voters believed that Spanberger was “soft on crime.” But after Shield PAC’s advertising, that number dropped to 32%.
The percentage of voters who shifted as a result of Shield PAC’s push was not enormous, but in a close election, victory happens at the margins. It’s hard to deny that one reason all those anti-crime ads didwork is because the candidates refuted them directly. The best evidence of Shield PAC’s effectiveness might have come from districts where it didCoincidentally, I interviewed four of the nine women promoted by Shield PAC: Spanberger, Schrier, Lee and Craig.
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